Asher Hochberg has been investing in consumer brands for over 15 years. His experience spans being an operator as well as investing across venture capital, private equity and private credit disciplines.

Asher has directly worked with hundreds of consumer entrepreneurs to tackle everything from storytelling around a fundraise to negotiating better terms on a credit facility to accelerate the cash conversion cycle.

Asher lives with his wife and two children in northern California. He volunteers as a board director of SquashDrive, an urban youth development program. In his free time, he enjoys experimenting in the kitchen with new brands and flavors.

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